Step into the world of conscious craftsmanship with us. We are Arif and Magda, a pair of designers deeply passionate about cashmere fiber and ethical fashion. Arif's upbringing amidst the skilled craftsmen of Srinagar instilled in him a profound connection with colors and the rich handicraft traditions of the region. Meanwhile, Magda, armed with a Ph.D. and a background as a former model turned medical anthropologist, delves into the Himalayan region's history and cashmere production intricacies academically.

Our journey is not just about design; it's a harmonious blend of tradition, academia, and a commitment to ethical livelihood. As we intertwine Arif's regional influences and Magda's academic pursuits, we create a narrative that celebrates beauty, mindful living, and the artistry of ethical fashion. Join us in this endeavor, where every creation reflects our dedication to sustainable practices and the pursuit of timeless elegance.